Highlights:
- Ather Energy will launch its new AL electric scooter platform on August 30, 2025.
- This will be Ather’s most affordable scooter platform till date.
- Several new EV concepts are also expected to be unveiled during the Ather Community Day event.
Ather’s New EL Platform: Currently, Ather Energy has three electric scooters in India, covering the mid-range to premium segments. But now, the company is preparing to enter the budget segment as well. For this, a brand-new production plant will be set up in Chhatrapati Sambhajinagar, Maharashtra.
To expand into the affordable segment, Ather has developed a new AL platform. The company will unveil this platform at its annual Community Day event, and we might also get a glimpse of some new EV concepts based on it. Launching on August 30, 2025, the AL platform will serve as the base for Ather’s most budget-friendly scooters yet.
Why Is This Step Important for Ather?
Over the past few years, Ather has built a solid reputation in India’s premium and performance-focused electric two-wheeler market. The company now aims to use this reputation to expand into the growing budget segment, where rivals like Ola and Hero are steadily increasing their dominance.
Ather’s vision is clear, to make a mark in India’s EV market, it must have a strong presence in the fastest-growing budget category. With the AL platform, Ather will for the first time launch electric scooters that will be affordable for the masses. This will help the company target customers in smaller towns and rural areas, where affordability is often the biggest deciding factor.
New Production Plans
Ather has already begun preparing for production of the first scooters under the AL platform. A new manufacturing facility is being built in Chhatrapati Sambhajinagar (Aurangabad), Maharashtra, and production is expected to start by early 2026. The AL platform scooters will likely be the first to roll out from this factory.
What To Expect on Community Day:
- The first official glimpse of AL platform scooters
- New EV concepts, possibly based on the Rizta and 450X platforms too
- Announcements regarding Ather’s future roadmap
- Preview of what features will be offered at a more affordable price point
According to the latest EV industry data, around 65% of all electric scooters sold in India in the first half of 2025 were priced under ₹1 lakh. With the AL platform, Ather will be entering this high-volume segment for the very first time. Even if Ather captures just 10% of this segment, it could double its overall sales and growth within the next two years.
The budget electric scooter segment is heating up fast, and Ather’s new AL platform could be a true game-changer in this race. All eyes will be on Ather on August 30 to see how the brand delivers its famous performance and quality in a more affordable package. Stay tuned for all the latest updates!
Also Read: Hero Vida VX2 Price Slashed By ₹15,000: Now Starts At ₹45,000
This guy loves to break down Ola, Ather, and iQube news faster than your scooter charges. He reports EV scooter news with more drama than a daily soap. From Ola’s app bugs to iQube’s silent updates, he covers it all. Expect range anxiety, but never content anxiety!